Marketing Strategies Based on Shared Values
A Survey of Farmers' Experiences and Perspective


Welcome to our survey about marketing strategies that target consumers who care!


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The following questions should be completed by a primary operator of your farm or ranch who is most involved in the day-to-day decisions. We are conducting a study to better understand the benefits of new marketing strategies for small and mid-sized farmers and ranchers around the country. This survey is being led by a national team of agricultural researchers and Washington State University’s Social and Economic Sciences Research Center (SESRC). You may be assured of complete confidentiality. Additionally responses will be summarized so that no one individual can be identified.

Your opinion is important and will help improve marketing resources available to you as a farmer.


Thanks for your assistance!

Beth Ficklin
SESRC Study Manager


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Social and Economic Sciences Research Center, 130 Wilson Hall, Washington State University, Pullman, WA, 99164-4014 USA